We build online insight communities.
Here in China and in the rest of the world, the boundaries between online and offline lives blur and online communities function as the new neighborhoods. They are where people tell stories, opinions are formed, trends take shape and values are expressed.
IlluminCloud draws on this dynamic development to build communities especially for qualitative market research purposes. It's an innovative, continuous and intimate methodology that enables our clients to integrate consumer insights into the core of their decision making process. It’s a research methodology for a new social order.
Want to know more? Read on or get in contact.
What’s the buzz about?
Nike ‘just does it’, Apple is doing it. Many of the world’s best brands realize how they can get to know their consumers intimately by building an online insight community. IlluminCloud offers private and shared communities. Want to know more? Read on or get in contact.
FAQ
What are online insight communities? How do they work? How do they differ from other online research methodologies? Click here to get the answers to the questions we get most often.
IlluminCloud has worked together with Pfizer Nutrition, China to build their first online insight community. On average, members contribute over 500 posts per day that contain intimate personal stories and experiences. The IlluminCloud team delivered insights and recommendations that have made a significant impact on both brand engagement and new product development.